“THE Daily
Show WITH JON STEWART” AND “THE Colbert
Report”
TOP THE COMPETITION DURING 1Q 2013
AS THE MOST-WATCHED LATE NIGHT TALK SHOWS AMONG ADULTS
18-49,
ADULTS 18-34, ADULTS 18-24, ADULTS 25-34, MEN 18-49, MEN
18-34 AND MEN 18-24
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“The Daily
Show” Earns Its 8th Consecutive Quarter as the #1 Late
Night Talk Show among Adults 18-49
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“The Colbert
Report” Surpasses “The Tonight Show with Jay Leno” for First Time in Key 18-49
Demo
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TheDailyShow.com and ColbertNation.com Top All Late Night Talk
Show Sites
Among Total Visits, Unique Visitors, Total Minutes/Time Spent
and Videos Streamed
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“The Daily
Show” and “The Colbert
Report” Tops Among All Late Night Talks Shows on Facebook
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NEW YORK, April 4, 2013 – They’re all fighting for third place now. For the first time, “The Colbert Report” has overtaken “The Tonight Show with Jay Leno” among Adults 18-49 for a full quarter to give COMEDY CENTRAL the #1 and #2 late night talk shows in the key advertiser demographic, joining “The Daily Show with Jon Stewart” at the top of the ratings charts. The multiple Emmy® and Peabody® Award-winning series also continued their long-standing dominance among younger viewers finishing the quarter as the most-watched late night talks shows in all of television, both broadcast and cable, among Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34 and Men 18-24. TheDailyShow.com and ColbertNation.com maintained their industry-leading positions as the top late night talk shows in digital during 1Q 2013 leading the field among Total Visits, Unique Visitors, Total Minutes/Time Spent and Videos Streamed. (source: Nielsen Media Research, most current data, original episodes only, 12/31/12-3/31/13; comScore MediaMetrix, 1/1/13-2/28/13)
For the first quarter of 2013, “The Daily Show” averaged 2.5 million total viewers and a 1.3 Adults 18-49 rating (1.4 million Adult 18-49 viewers). The series exhibited especially strong growth among younger viewers with ratings up +21% among Adults 18-24 and +18% among Men 18-24 versus 1Q 2012. “The Daily Show” was the most-watched late night talk show among Adults 18-49, Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34, Men 18-24 and during 1Q 2013.
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In surpassing the last broadcast hurdle among Adults 18-49, “The Colbert Report” averaged an audience of 1.9 million total viewers and a 1.0 Adults 18-49 rating (1.1 million Adult 18-49 viewers). Like its lead-in, “The Colbert Report” showed strong growth among younger viewers with ratings up +12% among Men 18-34 and +16% among Men 18-24 versus 1Q 2012. “The Colbert Report” was the second most-watched late night talk show among Adults 18-49, Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34, Men 18-24 and during 1Q 2013, finishing behind only “The Daily Show” in each of the demos.
On the digital front, TheDailyShow.com and ColbertNation.com were the top two sites among late night talk shows during 1Q 2013 to-date in Total Visits, Unique Visitors, Total Minutes/Time Spent and Videos Streamed and both shows dominate social media with more Facebook fans than any other late night talk show. TheDailyShow.com dominates the field with an average of 1.5 million Unique Visitors and 21 million minutes spent on the site per month - more than five times the amount of time spent on third-place TeamCoco.com and more than double the combined total time spent on show sites for “Conan,” “The Tonight Show with Jay Leno,” “The Late Show with David Letterman,” “Late Night with Jimmy Fallon” and “Jimmy Kimmel Live.” There were also four times more videos streamed on TheDailyShow.com than all other late night talk show competitors sites combined (excluding “The Colbert Report”).
Jon Stewart and Rory Albanese are the Executive Producers of “The Daily Show with Jon Stewart” with Steve Bodow, Jennifer Flanz and Adam Lowitt serving as Co-Executive Producers. Supervising Producers are Tim Carvell, Pam DePace, Tim Greenberg, Hillary Kun and Stuart Miller. Jill Katz is Producer and Executive in Charge of Production. Kahane Cooperman serves as Production Executive. The series' Head Writer is Carvell and it is directed by CHUCK O'Neil.
“The Daily Show” airs Monday-Thursday at 11:00 p.m. and repeats at 1:00 a.m. the same night and at 9:00 a.m., and 7:30 p.m. the following day (all times ET/PT). Full episodes, as well as clips, are posted for viewing the following day at www.thedailyshow.com with URL and embed links. Fans can follow @TheDailyShow on Twitter or “like” “The Daily Show” on Facebook (3.7 million fans).
“The Colbert Report” is produced by Jon Stewart’s Busboy Productions, Inc. in association with Colbert’s Spartina Productions, Inc. Stewart, Colbert and Tom Purcell are the Executive Producers with Meredith Bennett, Richard Dahm and Barry Julien as Co-Executive Producers. The series’ Head Writer is Opus Moreschi and it is directed by Jim Hoskinson.
“The Colbert Report” airs Monday-Thursday at 11:30 p.m. and repeats at 1:30 a.m. the same night and at 9:30 a.m., and 7:00 p.m. the following day (all times ET/PT). Full episodes, as well as clips, are posted for viewing the following day at www.colbertnation.com with URL and embed links. Fans can follow Colbert’s Twitter feed @StephenAtHome (4.7 million followers) and “like” “The Colbert Report” on Facebook (2.8 million fans).
